• RAY-BAN META  
  • RAY-BAN META  
  • RAY-BAN META  
  • RAY-BAN META  
  • RAY-BAN META  
  • RAY-BAN META  

About

Client

Skill + Set

Pre-production
3d animation
Texturing
Compositing

About the Project

Ray-Ban Meta & Meta Glasses — R&D Concept

In 2026, standard perfection is obsolete. For this project, I led the R&D process to find a visual language that transcends the screen, translating raw tactile sensation and hyper-reality directly to the viewer.

Instead of polished, artificial CGI, my goal was to bring back emotional friction and physical truth. I explored how light interacts with soft-touch matte plastics, brushed metal hinges, and subtle human wear. Through rigorous experimentation with natural light direction, analog film textures, and micro-reflections, I captured the weight, temperature, and true materiality of modern wearable tech.

This isn’t just a product showcase; it’s an exploration of metamodern aesthetics, where technology feels alive, authentic, and unmistakably real.

Still Frame

The Making Of

Credits

Concept / Modeling / Animation: Pytaliev Roman

Next Project

Back to top