Ray-Ban Meta & Meta Glasses — R&D Concept
In 2026, standard perfection is obsolete. For this project, I led the R&D process to find a visual language that transcends the screen, translating raw tactile sensation and hyper-reality directly to the viewer.
Instead of polished, artificial CGI, my goal was to bring back emotional friction and physical truth. I explored how light interacts with soft-touch matte plastics, brushed metal hinges, and subtle human wear. Through rigorous experimentation with natural light direction, analog film textures, and micro-reflections, I captured the weight, temperature, and true materiality of modern wearable tech.
This isn’t just a product showcase; it’s an exploration of metamodern aesthetics, where technology feels alive, authentic, and unmistakably real.
Concept / Modeling / Animation: Pytaliev Roman
